Tropicana Juice Not So "Natural" After All

Orange juice maker Tropicana markets its brand as being fresh and have labels such as "great-tasting 100 per cent orange juice". However, a series of lawsuits nationwide state that the juice shouldn't be labeled "natural" since it is so heavily processed and has added chemically engineered "flavored packs" to keep it fresh.

The orange juice lawsuits are just the latest disputes over "all natural" claims. Part of the problem, lawyers agree, is that consumers are looking for healthier products, and companies have responded by creating and branding their products as "all natural" even though it might not be the case.

Tropicana lawsuits want the company to modify their marketing and stop using words such as " fresh", " natural" and pure". In that way, consumers would be more aware of what they are buying.

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